Hanuman Ansh a film released almost 3 weeks back is a success and may prove a HIT film as collections pick up hugely in the third week. The film is based on a spiritual saint Neem Karoli Baba and did nothing for two weeks as no awareness but a change in marketing is said to built up this awareness with the followers of the saint and there has been an insane pick up of collections. Its difficult to say where the followers will take the film but on the costs its sure to do well.

The film did around 10 lakhs nett on the first day and around 90 lakhs in the first week and then 40 lakhs nett in the second week. The third Friday was 15 lakh nett so nothing much there but then Saturday went to 85 lakhs nett and Sunday was excellent with 2.25 crore nett but the best day was still to come as Tuesday was an extraordinary 2.35 crore nett. 

Despite the release of Toxic the film still managed to hold well and looks to have collected 1.50 crore nett on Wednesday which gives the film 9.75 crore nett till date with a lot more to come as Toxic is not going to affect this film much. The film is doing best in Delhi / UP, East Punjab and Mumbai.

This devotional / religious angle seems to be  really working at the moment as a Telugu film Irumudi is doing extraordinary due to this devotional factor as well in Nizam / Andhra though that is devotion with a commercial format while here with Hanuman Ansh its a true life story.

It may not be cinema in the true format where films like Ganga Jamuna, Sholay or Gadar create sensations not only when released but with the next generations as well but the fact is this sort of content has an audience today and gets collections and thats the bottom line. Sometimes it can go to levels which are unthinkable and with limited investments. Obviously it will lead to forced devotion in films which may not even require it but thats how trends work.

Before the pandemic this type of content did not find an audience and it basically shows there is a slightly different audience profile as compared to before the pandemic. There were so many devotional films based on saints or gods but practically all went unnoticed.