Drishyam 3 opened advances late on Saturday and have seen an outstanding response which was expected due to the franchise value. Drishyam 1 did not do too well but was liked and Drishyam 2 got the benefit of this as it became a BLOCKBUSTER film with a lot of appreciation. The film is a brand based on films of the same name in Kerala but these Ajay Devgan Drishyam's are on different level to those films and made the brand its own which Drishyam 3 will prove again. Here they might be remakes but obviously the are at a far higher level than those South ones.

The film does not have the elements of an initial film but that that does not matter with these franchise films as this franchise factor does the job for them. The film would probably be opening at around 25-30 crore nett but its a huge holiday which should propel the film to around 45 crore nett and maybe even 50 crore nett. The film is a stronger franchise in Maharashtra but that holiday factor will ensure much higher ratios on day one in other circuits. 

The advance stood at 50k tickets at the national chains on Monday morning and there still almost four days to go till release but there would have been huge urgency for the film and it could be the next few days are a bit slower before the big move forward on the last day of advances. The franchise is 40% Mumbai circuit franchise and it will be interesting to see if its the same again or has it made headway into other parts of the country due to the huge success of the last film.