October First Weekend Business
Monday 16 April 2018 2018 10.15 IST
Box Office India Trade Network
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October picked up over the weekend after a slow start on Friday and it was pretty much the story most of these urban audience targeted films have. The weekend numbers are low at 19 crore nett but the trend of the film gives the film a chance to have a run if the weekdays can sustain. The Sunday growth is better than it looks as the Saturday number is probably inflated around 5% by some partial holidays though 8 crore nett on Sunday would have been a real result instead of 7.25-7.50 crore nett range..



The film is safe in economics trade terms as a big price for satellite and digital has covered its 35 crore budget and pa.  Amazon have taken both digital and satellite and will probably offload satellite at a later date. But that is where it needs some appreciation with the theatrical audience because if it does not then the holders of satellite and digital face the burden, as recovery for them is a huge task because a film which does not run in theaters is unlikely to work in other formats unless its a commercial entertainer which October is not.



The first weekend business of October is as follows.



Friday - 4,50,00,000 apprx



Saturday - 7,00,00,000 apprx



Sunday - 7,50,00,000 apprx




TOTAL - 19,00,00,000 apprx



There are not many films that can be compared to this and the closest is probably Lootera (2013) which had a similar cost though Ranveer Singh did not have the stardom in 2013 that Varun Dhawan has in 2018 but it had Sonakshi Sinha as female lead who was a top heroine at the time. That film had opened to 4 crore nett and scored a 16 crore nett weekend and October has done better than that.



Lootera was an awful film and it folded quickly at 28 crore nett though it was highly rated by the writers which is true of October as well but what is said and written is not important and mostly fake so October has to avoid the kick in the teeth that the audience gave Lootera.




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