The Alternative HITS - Pink Fifth
Tuesday 27 September 2016 11.00 IST
Box Office India Trade Network
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There is a different type of Hit brewing in the Hindi film industry lately. There have been eight films this year and three of them (Neerja, Kapoor & Sons, Pink) are these alternative hit types. These films dont find much appreciation across the country but find huge appreciation concentrated at handfull of centres and most of these centres are the biggest in the country. The average ticket price in these centres is now high enough to get a hit even though footfalls are not high though of course the cost of these films also has to be under 50 crore, prefrebaly 25-35 crore to be a Hit though 50 crore can also be recovered. 


Barfi the biggest hit out of these went to another level and even crossed 100 crore nett though that was through clever distribution which would have added 8-10 crore. Still the film going that far was a bit of fluke and this won't be repeated very often. It could have also been due to the presence of a star like Ranbir Kapoor but normally these types dont really work with the target audience with starcasts and examples are many from Haider to Bombay Velvet to Dil Dhadakne Do to Baar Baar Dekho. Below are a list of HIT films (only HITS listed) which have a 90% apprx contribution from multiplexes and around 60-65% business is coming from Mumbai and Suburbs, Pune, Delhi NCR / Chandigarh, Hyderbad, Bangalore and Kolkata. .



1. Barfi - 1,05,56,00,000

2. Piku - 78,38,00,000

3. Neerja - 71,76,00,000

4. Kapoor & Sons - 69,37,00,000

5. Pink - 65,00,00,000 (expected)

6. Queen - 61,47,00,000

7. Kahaani - 57,81,00,000

8. Delhi Belly - 54,83,00,000

9. Badlapur - 49,62,00,000

10. Vicky Donor - 41,00,00,000


What is also common with all these films is that they only have a life as long as they are on the theatres as all were disasters on televisions. This is because of no all India appreciation and the little audience which does appreciate have seen them in the theatres.


Note - The Pink television result is not known but its box office demographic is no different from Neerja so a similar result is expected on television, of course there is a chance it can surprise but its very minimal..



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