Teri Baaton Mein Aisa Uljha Jiya showed big gains on Wednesday as the film will collect in the 6-6.25 crore nett range which is a jump of 80-85% from the previous days. It was Valentines Day but the jump is higher than normal and like a national day probably due to the buy one get one free offer as it allows couples to get a good discount and that the film is rom - com preferred by the audience on Valentines Day.
This will mean the film has a 40 crore nett apprx total in six days and it will be a 42-43 crore nett first week which is a decent number. The offer is set to continue on Thursday but even allowing for that there should be a drop after the strong collections on Wednesday.
It is difficult to tell where the film is actually standing at present as the numbers are heatthy but how much they are being propelled by the offer is an unknown. The offer will not be able to keep the film going forever as even that has a shell life and there is only a certain number that will watch the film in the cinemas and this is depending on the content of the film.
The collections at many the bigger multiplexes may double up from Tuesday as Valentines Day is a bigger factor in these places.
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