Raees Has Reasonable Extended First Week
Friday 03 February 2017 11.00 IST
Box Office India Trade Network
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Raees was had a reasonable extended nine day first week of 111.75 crore nett but collections have down a lot from Monday onward and that is the problem with the film. The film has not been able to hold after a solid first five days. The film has managed to outpace the competition Kaabil easily but the lead was only by around 1 crore nett on Thursday which will mean the collections of both films will be similar in the second week. That is not really a concern as the film is already 45 crore nett ahead and the race is over but for any film dropping weekday collections is a concern as it means the film has not really worked. The drop in screens in second week is more for Raees than Kaabil with around 30-35% drop for the former and 25% drop for the latter but this is because Raees is coming off a higher number.   

 

 

The film has done well in Mumbai with collections of of 35 crore nett in nine days. Actually the clash was all about Mumbai circuit as both films were always likely to be best in Mumbai as Raees is a Gujarat based film and Kaabil is a crime drama which have a market in Mumbai mainly and the lead is very comfortable for Raees with 35 crore against the 20 crore of Kaabil over nine days. The other circuits where it fared better were Nizam / Andhra, Mysore, TNK and West Bengal and here Shahrukh Khan films tend to do better anyway. The film has already nearly beaten the Dilwale number of Mumbai which was 37 crore nett as that film suffered due to the intolerance remarks in Gujarat and a strong Bajirao Mastani in Maharashtra.

 

The second week is going to be tough for Raees and its looking at a finish of around 130 crore nett or maybe little higher depending on where the second Friday lands.


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