Alpha has done well on its first day and actually got a good opening day collection of 9 crore nett which was not expected. The film had to contend with pre release negativity in the digital world but audiences have turned up on the first day. Its a different story the film may not have the reports that an action film needs to get the growth needed to justify the costs but despite all the negative backlash the public out there have still given it a go and is in the race after day one.

The issues started for the film as soon as War 2 flopped as it hit the franchise hard and if Alpha was a smaller film it could have got away it but it needed to be comfortably in double digits on day one and the only way for that was the franchise factor had to be working for the film while post War 2 the franchise factor became more of liability instead of a plus.

The 9 crore nett number is far more than anyone in the industry expected so the accusations of feeding come out as its heavily prevelant in the industry and when something surprises its easy to put it down to feeding today. The collection is organic and there is NO feeding. There maybe Book My Show screenshots going around of housefull shows pre release but when you see the collection of these shows they are normal and thats all that matters and its this that tells you if its feeding or not.

Its like today makers will send these screenshots of book my shows sales to show good trend or sales and probably fully well knowing there will be tickets from the next day and the next day or even next included in this. Not that sales matter much as its about collection as a Gadar 2 or even Welcome To The Jungle will have a bigger ratio of sales outside BMS. Anyway real daily sales are available with BMS so get them which will show the real daily trend but they will not get as does not suit the purpose.

Coming back to feeding there is a system to this. First before the it all starts you get the paid media on side as these are the lot which are going to attempt to give the perception for which you are feeding. This is most important. When the feeding starts the trends will be different be it multiplex chain or some centres or if that does not tell then on release collections will be off at places and this is not the case here with Alpha. Thirdly Overseas will tell as it will not be in sync with India, if its minor feeding then this will not tell much but if done in bigger margins it will show up. For the record Alpha also clears this hurdle.

The industry knows exactly how it works as most of the industry indulges in it. The irony of Alpha will be is that its this paid media which will be shouting feeding while when its actually done they have to keep quiet. There is nothing dodgy about the collections of this film and it has actually got a good number up on day one. Simply put no one feeds without getting the paid media on side first as it will not serve the purpose and those who have done feeding will know that and here it does not take us to say where this media stands on this film.

The film has a long journey to survive due to the costs but the start is actually good though how it will go from here remains to be seen.