Chhaava continues to dominate the box office as there was another dull new release with The Diplomat. There will be hardly any collections on Holi morning anyway but admits were 20-30% of Chhaava in the morning. The collections should get better later on but will be nothing like a film needs on Holi day.
The film has been released with hardly any promotion which is not actually important if you have the elements as music and trailer does the job but this seems a thriller zone film without any of the commercial elements so probably needs some push for awareness.
Chhaava continues to do excellent business as it records a 39 crore nett plus fourth week which takes the total of the film to almost 500 crore nett. The drop in the fourth week is 50% and collections should hold better this week as Holi pushes the numbers. The fourth week figure is a record for an original Hindi film and only behind Pushpa 2. The film can target the highest fifth weekend and week in history due to the Holi period. The collections of Chhaava till date are as follows.
Week One - 2,08,89,00,000
Week Two - 1,71,76,00,000
Week Three - 79,87,00,000
Friday - 5,50,00,000 apprx
Saturday - 12,00,00,000 apprx
Sunday - 7,75,00,000 apprx
Monday - 3,75,00,000 apprx
Tuesday - 4,00,00,000 apprx
Wednesday 3,75,00,000 apprx
Thursday - 3,50,00,000 apprx
Fourth Week - 39,25,00,000 apprx
TOTAL - 4,99,77,00,000 apprx
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