Mr And Mrs Mahi did good business on day one as it collected 6.75 crore nett driven by the INR 99 ticket rate at most places for cinema day. Earlier in the year Article 370 had picked up 5.25 crore nett with a similar offer at the cinemas.so it has managed to considerably better number than that film as far as the opening day number goes.

The opening day is also the fifth highest of the year till date after Fighter, Shaitaan, Bade Miyan Chote Miyan and Crew and while Mr And Mrs Mahi is driven by cinema day some of the other films are driven by holidays. Basically when cinema day is called by the multiplexes it is working like a major holiday and the bootsis dependent how dominating you are in the market in terms of screen space. 

Normally screens dont hold much importance due to generally low occupancy for majority of the medium and small films but on cinema day this all changes as occupancy becomes very good so more screens the better.

Mr and Mrs Mahi has a bonus of 3-3.5 crore nett on the opening day which is a good boost for the film but the fate of the film depends where it goes from here as it will come down to more normal levels and has to sustain from there. The business is good at all multiplexes all over on day one but eventually it will settle down as a metro film and it remains to be seen where they take the film.

There was another release Savi also which managed to comfortably go over 1.25 crore nett mark with collections looking to be around 1.35 crore nett and this film would not have got this number if it was not cinema day.