Article 370 Is A HIT - Strong Monday Hold
Tuesday 27 February 2024 13.30 IST
Box Office India Trade Network
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Article 370 has emerged a HIT film as it collected in the 3.25-3.50 crore nett on Monday to take the film to over 25 crore nett in four days. The film has dropped 40% on Monday but that cane be taken at face value as day one collections were higher than they should have been due to the discounted rates.

 

 

The film has a limited drop of somewhere in the 10-20% range if we take the fair value collections on Friday and this is strong trending. The first week is looks to be heading for a 34 crore nett total which is very good for this film and then there is one week before the flow of releases begin.

 

 

The film has not broken out like The Kashmir Files of The Kerala Story but it had the support of the ruling party as the Prime Minister called out the film which generated enough interest to get some sort of opening and then the film has good enough content for the big centres. The overseas business was so so as film was banned in Gulf and collected around $500k over the weekend. The collections of the film till date are as follows.

 

 

Friday - 5,25,00,000 apprx

 

Saturday - 7,50,00,000 apprx

 

Sunday - 9,25,00,000 apprx

 

Monday - 3,35,00,000 apprx

 

TOTAL - 25,35,00,000 apprx

 

 

Crakk as expected came down on Monday with collections of only 60 lakhs nett and the film stands at 8 crore nett after four days. It will be an under 10 crore nett week for the film and that will be it. The film has a big budget for the face value of the film but it did not have the germs of an Hindi action film to justify that budget as was based on extreme sports which masses are unlikley to relate with.. The collections of Crakk till date are as follows.

 

 

Friday - 4,00,00,000 apprx

 

Saturday - 1,75,00,000 apprx

 

Sunday - 1,75,00,000 apprx

 

Monday - 60,00,000 apprx

 

TOTAL - 8,10,00,000 apprx


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