Shehzada And Ant Man Opening Day Box Office
Saturday 18 February 2023 12.00 IST
Box Office India Trade Network
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Shehzada could not collect much on the first day with collections of 5.75- 6 crore nett. The film had some momentum with the one ticket free offer on the morning of releases but eventually that also fizzled out and collections slowed. The way it was going in the morning it should have collected more but those morning collections were driven by the novelty of the offer.

 

 

It has been seen before so many times that low price ticket rates are not able to get people to the cinema, there is a push here and there but eventually the results dont come through. These experiments are mainly carried out as an incentive to try and bring the audience in but is not working so its just better to forget about lower pricing as this could be dangerous in the long run as public starts waiting for offers / incentives and lower offers and what not. The pricing is never an issue with the correct product and this has been seen for decades and it does not help a wrong product.

 

 

Shehzada could not perform anywhere and areas like Gujarat / Saurashtra and CI which could have been better as it was a family film were pretty much the same as others. The performance in East was very dull. It is Mahashivratri on Saturday which is a holiday but with day one collections being offer driven and not pushing in the evening it will be hard for much growth.

 

 

Ant Man And The Wasp - Quantamania had good first day collections of 8.50 crore nett which is pretty much on the expected lines. The film had good advances but as the case with most Marvel films the collections on the day are on the slower side.  The film could not collect well in the Hindi belts where many places Shehzada was actually better but across the big centres it was well ahead of Shehzada and of course the biggest difference was the southern circuits.

 

 

The weekend collections should be good to decent although again there may not be much of a weekend trend for the film despite the holiday on Saturday. The film is the sixth best Hollywood opening post pandemic after Avatar - The Way Of Water, Spiderman - No Way Home, Dr Strange: Multiverse Of  Madness, Thor: Love And Thunder and Black Panther: Wakanda Forever. The list is dominated by the Marvel brand and above all there is Avatar - The Way Of Water.


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