Aur Pyar Ho Gaya is about Ashi who is the daughter of a wealthy business man. After attending a wedding with her father, it is decided she will be wed to an old friend's son. After the unexpected death of Ashi's friend, who was in an arranged marriage, she goes to Switzerland to meet the man she is to be married to.
On meeting Bobby she has no interest in him and returns to India in search of Rohit. Little does she know, Bobby has other plans and poses as Rohit so she will fall in love with him. After discovering the truth about Roshi's identity, Ashi must decide whether she will marry as her family wishes or instead to marry for love and bring shame on her family.