There were a few new Hindi films released today (Fri 16th) like Gang Of Littles, Sarthak, Shor Se Shuruaat and Wajah Tum Ho with latter taking a so so opening of around 15-20%. The others could not find an audience in whatever early shows they had. Shor Ke Shuruaat has been given better show times in the evenings for some reason but it will still be a washout. Wajah Tum Ho is mainly a film for multiplexes and single screens outside the big centres and with the cash crunch hitting these places it does make things difficult as its not a big budget film that many will come for in this situation. So taking this into consideration a 20% opening is not bad. The early morning occupancy is better than sequels of so called much appreciated films like Rock On 2 and Khaani 2.

The biggest problem for films like Wajah Tum Ho is growth so you really have to open well rather than middling starts. The competition for Wajah Tum Ho will come from Rogue One - A Star Wars Story which will get better collections than Wajah Tum Ho in multiplexes of the big centres eventually though its opening is lower. Star Wars is not much of a brand in India like in the West and the film has only been released in English and on around 600 screens.

It will be a word of mouth story for Rogue One - A Star Wars Story in India unlike markets like US and UK where it will take a flyer.