In two weeks PK had recorded the same number of footfalls achieved by Ek Tha Tiger but that had nett business of 186 crore while PK in two weeks grossed 277 crore nett. A difference of 90 crore nett in collections but same amount of tickets sold. There will be a huge difference in the average multiplex ticket with Ek Tha Tiger being at 150 and PK heading for 195. The ratio of single screen business is also less for PK. The festive period and the content working meant ticket rates could be kept at higher levels for longer. It was on the third Monday that they were at regular rates. The gap in business between the festive event films and other major releases will get wider as ticket rates can be pushed higher for the festive releases be it for three days, a week or even longer when content is there like PK.

Still put into perspective, a Hum Aapke Hain Kaun would be grossing 650 crore nett on the ticket rates at P.K. Just like North America where the biggest recent hits like Avatar or The Avengers compare badly with the biggest hits ever like Gone With The Wind and Star Wars, its a similar story in India.

Note - The 650 crore nett of Hum Aapke Hain Kaun is not the adjusted nett gross of the film. It is the adjusted figure on the ticket rates of P.K. The average ticket rate for 2014 will be much lower than the rate of P.K.