83 (Hindi) has had insanely low footfalls with hardly 38 lakh tickets sold in the first week and the way it is going it will be a struggle to reach the footfalls of a Zero. The film had the highest ticket rates ever for a Hindi film at the bigger multiplexes and there are many in the industry thinking that this is a reason for the failure of this film but if it did not have these rates the business would have been even lower.

These type of films like 83 have a limited audience and the way to get numbers is to get the most value of each footfall so high ticket pricing is the correct way to go. If the film has a reach of the wider audience in the circuits also then you have to carefull as to how far to go with ticket rates. The problem is you also have to restrict the release and keep the film away in some of the lesser ticket rate multiplexes in the same area, so people who want to watch have to watch the film in the bigger plex but in order for this strategy to work the content has to work with the targetted audience. 

At the end of they day every strategy falls flat when the content is not there and its the opposite when the content works. The big films need footfalls and even 1 crore footfalls for 83 would have seen it through at these rates and there was a chance for the film to get them though it would have been more or less the best case scenario but the content did not allow this. The footfalls of films cost 200 crore or more on landing are as follows and 83 is likely to end up the lowest of them all. There are 8 Hindi films landing at over 200 crore cost. The films are listed in release order.

Tiger Zinda Hai - 3.09 crore

Padmaavat - 2.34 crore

Thugs Of Hindostan - 1.12 crore

 Zero - 69 lakh

Bharat - 1.61 crore

War - 2.16 crore

Sooryavanshi - 1.25 crore apprx

83 - 38 lakh apprx (1 week)

Note - The 38 lakh of 83 is the best case scenario and the final footfalls will be actually a little lower.