There were two major releases this week and it was a mixed day as Panipat started poorly and Pati Patni aur woh had a good start. Panipat opened to a 8-10% response which bad for a costly film like this. The films about Marathas tend to have appeal limited to Maharashtra though there is an exception like Bajirao Mastani but even here it was a generally a Maharashtra blockbuster with Xmas holidays and the the not so good response to the Shahrukh Khan starrer Dilwale (released on the same day) taking it through i some of the other circuits.
The problem here for Panipat will be the same that the chances are mainly in Maharashtra and although this area has a big contribution to the total box office of Hindi films it cannot do the job alone. The film will need a huge turnaround on Saturday which will not be easy as this genre has to open better to survive.
Pati Patni Aur Woh had a good opening of 20-25% and the opening is a little better than Luka Chuppi which was the last release of Karthik Aryan. The film is a remake of the 1978 Sanjeev Kumar film Pati Patni Aur Woh which was mainly a Mumbai circuit HIT but that was more than good enough for that film as it was a small film.
This film can be more universal than the original film and can do well in North and Central as well and in fact these circuits could even be leading for the film. These upcoming actors like Karthik aryan, Ayushmann Khurana or Vicky Kaushal have never taken a double digit opening till date and that is the target for these actors.
This film has an outside chance to get there but it really depends on the evening growth and if there is a boost then it may be the first film for the younger lot to hit 10 crore nett but films that open well dont get a huge boost in the evening as compared to films that dont open well.
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