Gold has taken a strong advance and will be the first Akshay Kumar film to surpass 10 crore nett in advance sales. The previous best was Housefull 3 at around 7.50 crore nett. It is a five day weekend as compared to the a three day weekend for Housefull 3 but the advance is mainly for the first day while the other four days show advance figures which are less than the first day.

The film could get into in the top ten advances of all time if it can to 13 crore nett by the end of the day and this is possible. Its no match for the big even films like Sultan, Tiger Zinda Hai, Bahubali - The Conclusion or Sanju but this film is not that event film so a final 12-13 crore nett advance would be very good and would be higher than the likes of Raees and Bajrangi Bhaijaan.

As far as the clash goes it looks like that Gold will lead in all circuits going by the advance though the on the day audience could make it tight in places like Bihar and Odisha as Gold is not really for that audience and Satyameva Jayate probably has more for that mass audience with action and music. But still even these circuits will be very close, the bigger circuits are a one horse race.

The advance for Satyameva Jayate is decent for the film it is as its more dependent on the day audience and her the advance is even more lopside for day one than Gold. The film is a so called mass film but its very Mumbai mass and it will be depending very much on Mumbai circuit and places like CP Berar, Bihar and CI. These type of mass film without gloss and stars has limited takers in the North.

The advance is reminiscent of the Raees and Kaabil clash and Gold is ahead of Raees (though some chains had no advance for Raees and only opened a few hours before release) while Satyameva Jayate is ahead of Kaabil and that despite Kaabil having a big star like Hrithik Roshan. Raees and Kaabil also had a five day weekend and going by advance Gold and Satyameva Jayate are on course to cover a higher number over five days though with a five day weekend the content and trend also comes into play.

If we look at the advance figures with a full day left (Tuesday) then Gold is more than double of Satyameva Jayate but if Satyameva Jayate can get a 5-6 crore nett advance that is still good for this film as these types hardly get a advance although it would have mainly come because of the Independence Day holiday. The advance of a Rocky Handsome or Force 2 would have hardly been more than 1.25 crore nett.