Dear Zindagi Takes Good Opening
Friday 25 November 2016 12.30 IST
Box Office India Trade Network
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Dear Zindagi has done well on day grossing around 9-9.50 crore nett as per early estimates. The collections are actually very good for this type of film on day one but the difference is the presence of Shahrukh Khan. If it was not for him this film would hardly have done half the business. The film has been driven by the star power instead of the value of the film but that is probably enough as the film is a low cost film. The film is for high end multiplexes so there is a chnce it could grow from this which would mean job done as far as cost are concerned. Even if the film was not to grow much it still would be through unless there is a huge crash in collections.

 

 

Box office success looks ensured but appreciation is another matter as the success is coming due to low costs not because of appreciation like so many films lately from a Queen to Neerja to Pink. Obviously the film can go to a higher level but that is a tough ask as the reach is not there and if you do push in those centres they tend to give losses.  The footfalls are low but high ends multiplexes with high ticket rates drive these films to success as long as costs are restrained. This one has another plus with star power but all that means is the 50-60 lakh footfalls will come in a different way to the above films.

 

The opening day of the film is the bigger than a big film like Mohenjo Daro and in the same range as a Shivaay.


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