Q. Once Upon A Time In Mumbaai has got the best reviews in a long time but why is the film not doing big business at the box office?
A. Reviews are written from one angle and public watches film from another angle. Our biggest hits Sholay, Hum Aapke Hain Kaun and Gadar were not well reviewed. Good reviews does not mean box office success just like bad reviews do not mean box office failure.
Q. Will the distributors who took Khatta Meetha earn any money?
A. Some will break even while others will lose but losses will not be huge and in the 10-15% range.
Q. Will Once Upon A Time In Mumbai cover its costs?
A. It will be close call but weekdays will decide. The film has an investment of around 38 crore (28 production, 10 publicity and advertising). 10 crore has come from satellite, Overseas (2 cr), Music (2cr) and Home Video (2cr) should add 6 crore leaving 22 cr to be made from India theatrical. With adding distributor commission a share of 23 crore plus will see the makers in the money.
Q. What are the prospects for Aisha?
A. Aisha may do well at the up market multiplexes in metroes.