This week will be a very important week for Hindi cinema after the wreckage that has gone on since the release of Bahubali - The Conclusion 2 as Judwaa 2 hits the screens. Judwaa 2 is a genuine commercial film and is like the bread and butter film for the industry though in recent times these types are seen occasionally as Hollywood, European and now its being reported that even Iranian cinema is being copied. The industry has always been driven by these bread and butter films. There are event films but those are few and far between it is these bread and butter films which used to come up regularly and push numbers be it in comedy or action format.

There have been a few of these type of commercial films like Raees, Kaabil, Munna Micheal and Mubarakan but something has been missing in those while this one looks the normal potboiler of yore but packaging for the audience of today. The film looks a solid commercial film but you also have messages going around in industry that the film can do 200 crore nett which is just putting extra pressure on the film and its not really going to happen. The most important thing is that its a holiday period till Monday and this type of film should excite the public enough to take some sort of initial as if the audience is not going to come for this over the first weekend then there are huge problems down the road as far as initials are concerned. It will the last day of Navratri which will mean less collections in Gujarat which is very important market for this genre but it should make gains over the weekend content willing. Also there is the big Telugu film Spyder which released yesterday (Wednesday) and although opening overall was not upto the mark it was far better in Hyderabad rather than smaller cities and for Hindi films most of the business comes from Hyderbad.

Its going to be a crucial three months with Judwaa 2, Golmaal Returns, Padmavati and Tiger Zinda Hai and all these films have to really work and Judwaa 2 taking an initial would be a great start.