Half Girlfriend Opens Well - Hindi Medium Poor
Friday 19 May 2017 12.30 IST
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Half Girlfriend has opened well with morning occupancy of 25-30% due to a couple of songs working though it could have been better if these songs were better visually. The two main songs were a bigger hit than the songs of Badrinath Ki Dulhania but visually the songs of Badrinath Ki Dhulhania were better and that does make a difference in terms of box office appeal. The opening is decent in the metros but has taken a good opening outside metros especially in places like UP, CI and Rajasthan. The film has young cast and the opening is better than the last two films of Arjun Kapoor which were Tevar and Ki & Ka. It is also much better than the last two films of Shraddha Kapoor which were Rock On 2 and Ok Jaanu.

 

 

The film has been made on reasonable costs and with this start and the normal weekend growth it should get a healthy weekend but obviously a good trend over the weekend will help its cause a lot but that will depend on the public reports. The film has competition in the form of Hindi Medium which has taken a poor opening of 10-15% but is a word of mouth film. The promos of this film were not that bad but when you put massy songs in this sort of non star cast content it can dilute the target audience to whom the content may actually appeal to.

 

Bahubali 2 - The Conclusion is unstoppable and will give competition to both these films over the weekend as it was matching the Half Girlfriend opening occupancy in some theatres. 

The film has been made on reasonable costs and with this start and the normal weekend growth it should get a healthy weekend but obviously a good trend over the weekend will help its cause a lot but that will depend on the public reports. The film has competition in the form of Hindi Medium which has taken a poor opening of 10-15% but is a word of mouth film. The promos of this film were not that bad but when you put massy songs in this sort of non star cast content it can dilute the target audience to whom the content may actually appeal to.

 

Bahubali 2 - The Conclusion is unstoppable and will give competition to both these films over the weekend as it was matching the Half Girlfriend opening occupancy in some theatres. 

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