Raees Has Strong First Day
Thursday 26 January 2017 11.30 IST
Box Office India Trade Network
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Raees did very well on day one as it grossed 20.25-20.50 crore nett on day one. The film easily beat the competition of Kaabil as it put up far higher numbers. The business of the film is similar to Dilwale released in 2015 but on the face of it that was a bigger film for an initial although eventually the content was not accepted in India. The film scored very strongly in Mumbai, South and West Bengal while CP Berar was also strong. The other markets were decent to good with the under performance coming in East Punjab. Delhi city was also lower but the whole DUP circuit recovered somewhat with the business of UP. The film having a Gujarat base and flavor probably affected the collections up North. South India should also not being these numbers for a mass film like this but the Shahrukh Khan factor worked there big time.

 

 

Despite a big first day the film and Kaabil not being much of a factor on day one it would still probably have done 4-5 crore nett more if it was a solo release. It managed to get 3400 screens which is good for a clash but the fact is you get less of those peak time screenings with a clash and even if the other film is not really collecting you can't afford to have less peak time shows as that is when collections are best. 

 

There is a big national holiday and collections will jump in most places though places which are strong like South and West Bengal may not show huge growth as they are already high. North India will show good growth but the Friday business in north is more crucial as if the film sustains there then it will definitely emerge a winner. The opening day number is the fourth highest ever for a Shahrukh Khan starrer after Happy New Year, Chennai Express and Dilwale.


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