Shivaay had a decent first week of around 61.50 crore nett which is the eighth highest first week total of 2016 after Sultan, Rustom, M.S. Dhoni - The Untold Story, Housefull 3, Airlift, Ae Dil Hai Mushkil and Fan. the difference between the collections of Shivaay and Ae Dil Hai Mushkil can be put down to the poor start that Shivaay took at the multiplexes of A centres. The collections fell further over Saturday and Sunday giving it a low weekend. It had a huge jump on Monday due to the big holiday and did well on the next day but then collections came down to a lower level. It is probably coincidence but the first week collections are in the same range as other Ajay Devgn films like Golmaal 3, Bol Bachchan and Son Of Sardaar. All these films are around 61 and 62 crore nett and have the best first week collections for an Ajay Devgn starrer outside Singham Returns which crossed 100 crore nett in the first week.
The best performance has come in Mumbai circuit as the Gujarat / Saurashtra belt has done very well due to extended holiday periods. Rajasthan, CP Berar, CI and Bihar have also done well as all these circuits scored over Ae dil Hai Mushkil. The poor business has come in Mysore and West Bengal but that happens for most mass films. North India is so so with collections below Ae Dil Hai Mushkil in most centres of Delhi NCR, East Punjab and UP. The Thursday to Friday fall is very important for the film as it needs a very strong hold to put up a good final number. If its the regular 30% drop then it will probably be looking at average performance on a best case scenario.
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