The Diwali releases found it tough on Sunday which was expected due to Diwali puja. A drop was always the likely scenario and that is what has happenned. North India has taken a huge hit with collections in some cities at around 50% of day one. The early estimates for Sunday are around 8.50 crore nett for Ae Dil Hai Mushkil and 6.50 crore nett for Shivaay. The drops are the opposite of Saturday as different territories behave differently on Sunday and the added factor of pre Diwali. Ae Dil Hai Mushkil has best business in South and North and the former does not grow much on Sunday and the latter has been hit hugely by pre Diwali. Shivaay has lesser business in terms of ratio from these areas so on Sunday it has shown a lesser drop than Ae Dil Hai Mushkil.
The weekend business of Ae Dil Hai Mushkil is good as long as it goes on from here over the holiday period over the next two days which should enable it to hold on Wednesday. The weekend will be around 34 crore nett which is good for pre Diwali. .
Shivaay has more work to do as its business will be a around 24 crore nett and normally this would be lights out but now with the holiday period the film can still recover but for that it will have to be much higher than its opening day which is possible. The audience will come back in multiplexes of mass centres and that is the key for the film as if these collect very well it will mean the single screens are on board as well. If its just single screens then the film will find it tough going..
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