M.S. Dhoni - The Untold Story has taken an excellent opening of around 45-50% and is one of th best of openings of the year. The film had no face value and the music also did not take off but brand Dhoni has worked for the film in a big way. There is huge curiosity among the audience to see the life story of Dhoni  who is a very popular figure today unlike other biopics which mainly were about people from the past. This has reflected in an initial which could never have even been imagined with the film industry names involved in the film. The initial across all multiplexes in India is fantastic and the single screen opening is also pretty good. Though single screens have minimal shows before noon and it will be noon shows that will really tell about the single screen opening.

Normally if a film with this cast had opened at this level it would be a blockbuster on day one but the costs of the film are very high due to the involvement of Mahendra Singh Dhoni in the film so despite this great start there is a lot of work for the film to do. The youth at multiplexes has come out in a big way this morning as Dhoni is a youth icon but looking at the theatrical trailer it does look a film more for families than the youth. It will be a very interesting weekend as to how this film plans out as the this big initial has come due to an external factor and now is the film good enough to hold this large audience which has come out on day one.