Tees Maar Khan has seen huge negativity in the trade and media. The media is not a surprise as it happens with most big Hindi commercial potboilers but the bad mouthing in the trade was a surprise as normally the trade goes by collections but here the talk was about how the film was very bad and could never work at the box office and total disregard of the bumper opening it took on Friday.
Tees Maar Khan has not matched the expectations from the film prior to release but its not that bad either as its not as if the film just collapsed. The opening weekend collections are around 15% lower than sensible expectations.
Obviously there was talk about record business and beating Dabangg but it was always likely that the single screens of many areas were not going to match that film mainly due to the action factor in Dabangg which was missing from Tees Maar Khan promos and even if reports were better for Tees Maar Khan the single screens were still not going to hit Dabangg levels. This can be seen by the business of the two most diverse circuits in India of Bihar (single screen dominated) and Mysore (multiplex dominated).
The weekend business of Tees Maar Khan in Bihar was 75 lakhs compared to the 1.10 crore of Dabangg which is 32% less. In Mysore the weekend business of Tees Maar Khan was 1.65 crore while Dabangg did 1.75 crore which is just 6% less.