Chennai Express is set to break many records this week with the only doubt being whether it will claim the highest opening day record of Ek Tha Tiger which stands at 30.75 crore nett approx. The weekend record is almost assured and its sure to be the highest opening for a Friday release.
The film will actually open on Thursday with paid previews starting at around 6pm and the looking at the amount of shows and next day being a national holiday, the paid previews should alone will put up a phenomenal number.
The film will have the widest release ever and with ticket rates being increased at multiplexes by around 15-20% on average there is potential to put up huge daily figures over the Eid holiday period.
The collections in Maharashtra/Gujarat belt could smash records by a distance. It has been seen over the last couple of years that these type of masala films whether they work or not tend to under perform in Delhi, Punjab, West Bengal and Mysore but with Shahrukh Khan ruling the roost in West Bengal and Mysore these circuits will not be a problem initially. If the opening day record does not come for Chennai Express it is likely to be due to an under performance in Delhi city and Punjab.