Udta Punjab Excellent Opening In North - Good Overall
Friday 17 June 2016 12.30 IST
Box Office India Trade Network

 

Udta Punjab has taken an excellent start of 50% plus in Delhi city and East Punjab while other places range from good to average. Overall its a good opening in the 35% range driven by Delhi city, East Punjab and other metros like Mumbai and Bangalore. The initial is on par with a big film like Housefull 3 and only Fan (holiday) and Baaghi can be called better in terms of occupancy in morning shows.

 

The controversy with its release has aided the initial of the film. The collections in Delhi city and East Punjab could challenge the biggest opener of the year Fan as the morning collections there are on par with Fan even though Fan was a holiday. 

 

The initial in the morning shows is actually the biggest ever for a Shahid Kapoor or Alia Bhatt film although its actaully by default as the controversy has helped and the North opening as far as face value goes will be because of Diljit Dosanjh who has a bigger following there. 

 

Basically it will be about sustaining over the weekend and the film will be through, normally these type of films would work by growth but here the opening means just holding at these levels will be enough.

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