Ki & Ka continued the trend of dull initials with no good opening in site for a Hindi film. So far this year Airlift managed a good start at multiplexes of the big circuits while Kyaa Kool Hain Hum 3 started well at some single screens. The rest have been decent at few select centres (mainly low collecting ones) or poor.
Ki & Ka has opened to around 15-20% occupancy which is lower than the recently released Kapoor & Sons which has the same target audience. In Mumbai the first morning shows from twelve key multiplexes including PVR Juhu and Phoenix had an audience count of 634 against 3110 (20.38%).
The same theatres saw an audience count of 843 / 3235 (26.05%) for Kapoor & Sons. These theatres are basically the target audience for these type of films where the better collections come from.
Kapoor & Sons recorded 6.50 crore nett day one as it picked up in the big urban centres in the evening. it will have to be a repeat for Ki & Ka though the lower opening will make it tough to reach the level of Kapoor & Sons but if it can pick up post 5pm then it can give itself a platform to build on over the weekend.
