Highway Dependent On Word Of Mouth Darr At Mall Dull
Friday 21 February 2014 12.00 IST
Box Office India Trade Network

Highway had a reasonable start at some metro multiplexes while it was slow generally. The opening is very similar to Hasee Toh Phasee released a couple of weeks back but with a lower screen count. The film opened at around 20-25% on average and if it has double the occupancy in the evening which is easily possible it will get a total that gives it a chance of success.


These films like Highway are more about what they do in the evening unless the opening is total washout which is not the case here. The opening is okay for the film if it can grow.


Darr @ The Mall opened to a dull response and here the opening gives the film little chance unless its shows a phenomenal upturn and that too quickly. The opening was around the 5% mark. Gulaabi Gang (not to be mistaken with Madhuri Dixt - Juhi Chawla starrer Gulaab Gang) opened to empty houses on a very limited release.