Highway First Week On Lower Side
Friday 28 February 2014 11.00 IST
Box Office India Trade Network

Highway grossed around 21.75 crore nett in its first week as it held steady on the weekdays and then got a boost for Maha Shivratri on Thursday. It is the opening that has let the film down as start was low and the growth on Saturday and Sunday was lower than it needed to be.

 

The collections of Highway are less than Hasee Toh Phasee which collected 27 crore nett in week one and Yaariyan which collected 24 crore nett in week one. Both these films were also targeting the multiplex youth and had lower costs.

 

Highway is looking at a 30 crore nett finish on a best case scenario as there is a flow of releases for the multiplex audience starting this week with Shaadi Ke Side Effects .

 

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